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You Need Traffic

Every website owner quickly comes to the realization that without traffic from visitors, the most perfect business plan and the most polished website means nothing. And it doesn’t take long to learn that having great content is not enough by itself to ensure success quickly, at least.

Finding Your Site - Search Engine Optimization

To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.

What is SEO?

SEO, or search engine optimization is the work you do to get your website placed highly in the search engines for the keywords that you think will drive relevant traffic to your site. SEO is usually focussed on placing a site high (on the first page) of results in Google for the most important keyword phrases for the site.

What are the Two Main Types of SEO?

One kind of SEO is On Page, the other kind is Off Page.

On Site Search Engine Optimization

When you make changes or write your pages with the search engines in mind, focusing on particular keyword phrases that the search engines will find and index your page for, you are doing on site or on page SEO.

The Other Kind of SEO - Off Site SEO

SEO that is focused on off page or off site issues is all about incoming links. Google, especially, ranks pages higher if incoming links from quality sites indicate that the site provides useful information and/or is an authority in the area of the content.

I’m a Website Owner and I Want Traffic - Which Type of SEO Should I Concentrate On?

It is not just a cop out to say that you must do both types of SEO to be successful. Great content is a good start, but your pages must focus on in-demand keyword phrases to get folks to visit your site. And, you must build links from other sites to get search engines to rank your great content highly.

Content without links will rarely be enough - to get your site to live up to its potential you must do both types of SEO.

A balanced approach to SEO will pay off the best.

Tags: Computers

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